Meaning, everything has some form of digital influence: art, food, ordering, delivery, technology, news, transportation, advertising, media, etc. - the list is endless. The question is just how digital involved is that one aspect? Some companies are engulfed by digital benefits and produce the majority of their products solely on digital assistance. While other companies choose the original way and prefer a more hands on tangible way of creating the product. Everything involves some form of digital, just depends where on the digital spectrum - slightly digital (McDonalds)? completely digital (Uber)? or somewhere in between (Starbucks)? Wherever the product falls on the digital spectrum, I believe everything is headed in the completely digital direction and everyone that does not keep up with the trend will die out.
Take Bishop's leading question: While many artists use digital technology, how many really confront the question of what if means to think, and filter through the digital?
I think a lot of artists are using digital technology to their benefits, but not truly thinking about how their product will survive in a completely digital world and since the world is headed in that direction, what will they do?
Take the fashion industry for instance.
Designers use to buy, cut, sew, alter, and create a clothing piece directly on the model - molding the fabric to custom fit the physical model standing in front of them. However, the fashion world is merging with digital and merging rapidly. Designers are now using 360 degree scanners to measure the model's sizes, rather than tape measurers. Then digitally creating the custom ensemble on an online program to fit the model perfectly. Finally, a 3D printer prints the fashion piece ready for the model to wear. Within a few hours an idea can become measured, created, produced, and put on a model all while never touching any of the tangible materials that made the final product.
No longer does the designer have to gather the fabrics, thread, needles, etc. to create the piece but simply design it online and sit back and watch a machine create the masterpiece.
Just like Bishop said, are other designers truly understanding what impact digital technology can have on their creations? If other designers do not use digital technologies will they survive?
https://www.youtube.com/watch?v=bfRVfqYEgNA
(video illustrates completely digital fashion shows - is that the direction the fashion industry is headed in?)
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